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Vital statistics: A bumper year for Eurovision 2024

23 May 2024 at 14:00 CEST
Petra Mede and Malin Åkerman hosting the Grand Final of the 68th Eurovision Song Contest at Malmö Arena Sarah Louise Bennett / EBU

The European Broadcasting Union has released figures detailing how the 68th Eurovision Song Contest has performed across international broadcasters and online platforms.

Television

The Eurovision Song Contest 2024 reached 163 million people over the 3 live shows across 37 public service media markets. The total reach of the Contest increased by 1 million people compared to 2023 and has grown by 2 million since Turin 2022.

The viewing share of the Grand Final was 46.7% - the highest share since 2006 and almost triple the broadcast channels' average (17.6%). While among youth audiences (15-24 year olds), the viewing share of the Grand Final was 58.6%, the highest share on record and more than 4 times the broadcast channels' average (13.7%).

The artists of the 68th Eurovision Song Contest in the Green Room at the Grand Final at Malmö Arena Corinne Cumming / EBU

Host country Sweden had 2.3 million viewers tuning in for the Grand Final and, at 87.3%, the viewing share is their highest recorded for the Eurovision Song Contest since Sweden hosted it in 2000.

Switzerland, who won the Contest for the third time thanks to Nemo's The Code, saw an average audience of 723,000 viewers across the three linguistic regions, up 40% on 2023. In the three regions, the viewing share was the highest ever recorded.

The artists of the 68th Eurovision Song Contest in the Green Room at the Gand Finall at Malmö Arena Sarah Louise Bennett / EBU

Germany recorded the highest audience for the Grand Final with an average of 8.1 million viewers watching on Das Erste and ONE. The United Kingdom had the second highest audience with 7.7 million viewers tuning in for the Grand Final on BBC One. France, meanwhile, achieved an audience of 5.4 million viewers; which is an increase of 1.9 million compared to last year’s edition.

In close to half of the markets (18 out of 37), the Eurovision Song Contest claimed over 50% of the viewing share, led by Iceland with 96% and closely followed by other Nordic markets (Sweden 87.3%, Norway 85.5% and Finland 83.1%), Croatia (73.2%) and Lithuania (70.2%).

The artists of the 68th Eurovision Song Contest walk the Flag Parade at the Grand Final in Malmö Arena Sarah Louise Bennett / EBU

Grand Final runner-up Croatia, who gained their best ever result in the Contest, delivered their highest Eurovision Song Contest audience and viewing share on record since 2006, with 1.1 million viewers and 73.2%, respectively.

Greece achieved their best audience since 2011, with 2.8 million viewers, more than double last year’s performance. Ireland had their biggest audience since 2013 with 650,000 viewers, close to double last year’s figures. And Latvia also had the most viewers watching in nearly a decade with 252,000 viewers, more than quadrupling last year’s performance. The viewing share in Latvia was 61.8%, the highest performance since 2007.

The artists of the 68th Eurovision Song Contest walk the Flag Parade at the Grand Final in Malmö Arena Sarah Louise Bennett / EBU

Online

During the event week, 7.3m unique viewers watched the live shows on the Official Eurovision Song Contest YouTube channel, either live or on replay. Concurrent views of the Grand Final on YouTube peaked at 1.6m, 17.8% more than Liverpool 2023, and there were record online viewers of the First and Second Semi-Finals too, with nearly 35% of online viewers being aged between 13 and 24.

42 million unique viewers across 231 countries and territories watched content on the official YouTube channel during the week of the Live Shows.

486 million unique accounts were reached on TikTok, the Contest's Official Entertainment Partner, during the event weeks; more than 4 times as many as in 2023. TikTok also saw a total of 538 million videos views on the official Eurovision account – up 71% year-on-year. Videos on TikTok using #Eurovision2024 have been watched 6.5 billion times – up 1.7 billion year-on-year on last year’s hashtag.

Tia Kofi and Elecktra attend the Opening Ceremony of the 68th Eurovision Song Contest at Malmö Live Sarah Louise Bennett / EBU

69 million unique accounts were reached on Instagram – more than twice as many as in 2023 - and videos on the platform were seen 479 million times, which is up 165% on last year. Elsewhere in the Metaverse, posts on the Eurovision Song Contest Facebook page were seen by 23 million during the two event weeks.

The Reddit r/eurovision community grew 71.8% in screen views and 27.8% in engagement year on year, as users followed rehearsals live and put their questions directly to artists in AMA (Ask Me Anything) interviews.

Additionally, 2.5 million people used the new Eurovision Song Contest app

Streaming

The Eurovision Song Contest continues to produce worldwide hits and promote music from across the participating nations in 2024. In the week following the Grand Final, 9 of this year’s entries were ranked in the ESNS Radar Radio Airplay Chart Top 100.

The official Eurovision Song Contest 2024 playlist on Spotify was once again the most-streamed Spotify playlist globally on the day after the Grand Final. It was also among the Top 10 playlists on Apple Music worldwide that same day.

Spotify’s Global 200 chart for all streaming across the world saw 6 entries from 2024 break into the Top 200 on the same day (Sunday 12 May), with winner Nemo having the highest entry at number 17 and the entries from the Netherlands, Croatia, France, Ukraine and Italy also charting.

alyona alyona & Jerry Heil performing Teresa & Maria for Ukraine at the Grand Final at Malmö Arena Sarah Louise Bennett / EBU

35 songs from this year’s event have reached the Daily Top 100 on Apple Music in 57 countries worldwide, including 23 countries where they have reached Number 1, and 42 countries where they’ve reached the Top 10. 

Winning song The Code, by Nemo, has reached the Daily Top 100 in 44 countries, including 13 where it’s reached Number 1, and 29 where it’s reached the Top 10.

According to Shazam’s Radio Spin data, since the Grand Final, The Code had the most radio airplay globally of all the Eurovision entries, followed by Mon Amour by Slimane of France and La Noia by Angelina Mango of Italy. Always on the Run by ISAAK was the most-Shazamed song during the live Grand Final.

ISAAK performing Always On The Run for Germany at the Grand Final at Malmö Arena Corinne Cumming / EBU

Voting 

This year, public voting was open before the 3 live shows in non-participating countries and throughout the performances in the Grand Final, resulting in viewers from 156 countries casting votes for their favourite songs – 12 more than when Rest of the World voting was introduced in 2023.

Outside the participating countries, viewers in the USA, Canada, Romania, Mexico, UAE, TĂĽrkiye, South Africa, Hungary, Slovakia and Bulgaria cast the most votes online.

The artists of the 68th Eurovision Song Contest walk the Flag Parade at the Grand Final in Malmö Arena Sarah Louise Bennett / EBU

Highlights

  • 163 million viewers see 2024 Contest on public service media channels across Europe and beyond
     
  • Votes cast in 156 countries worldwide
     
  • Highest youth audience share on record
     
  • 6.5 billion views of #Eurovision2024 on TikTok – up 1.7 billion compared to last year’s hashtag
     
  • Nearly 500 million accounts reached on TikTok – 4 times as many as 2023
     
  • Official ESC 2024 playlist - most-streamed Spotify playlist globally on Sunday 12 May
The artists of the 68th Eurovision Song Contest in the Green Room at the Grand Final at Malmö Arena Corinne Cumming / EBU

Speaking about the record results across the board, Jean Philip De Tender, EBU Deputy Director General said:

“These incredible numbers show the Eurovision Song Contest’s huge global impact – online, on TV and importantly musically. We’re thrilled to see a growth in the hundreds of millions tuning in to the live shows on EBU Member channels and record-breaking numbers engaging with the songs and artists on our different digital platforms. Our thanks go to SVT who produced over 9 hours of world leading entertainment shows, harnessing the power of public service media to reach audiences around the world.”

The artists of the 68th Eurovision Song Contest walk the Flag Parade at the Grand Final in Malmö Arena Sarah Louise Bennett / EBU

Ebba Adielsson, SVT’s Executive Producer of ESC 2024 added: 

“I am so proud of our team, who worked with such dedication and passion towards the goal of delivering three fantastic shows for the Eurovision Song Contest 2024. The hosts, Petra Mede and Malin Åkerman, the participating artists, the interval acts and our set and lighting design – we believe it all came together with huge success and took the Eurovision Song Contest to the next level. It is a breathtaking thought that 163 million viewers watched the shows and that people from over 150 countries were engaged in voting, United By Music.”

The artists of the 68th Eurovision Song Contest in the Green Room at the Second Semi-Final at Malmö Arena Alma Bengtsson / EBU

The Eurovision Song Contest was hosted by SVT on 7, 9 and 11 May and broadcast in the 37 participating countries, Brazil, Chile, Kosovo, Montenegro, North Macedonia, Peru, USA, and online. The shows were also broadcast on radio in 11 EBU Member countries.

Fans from 92 countries bought tickets to 9 shows during the event week which included dress rehearsals and live broadcasts. Around 1,100 journalists from at least 54 countries came to cover the event onsite.

You can listen to all 37 songs of Eurovision 2024 via your favourite streaming service or watch the music videos on our YouTube channel.

The Eurovision Song Contest will take place in Malmö, Sweden on Tuesday 7 May (First Semi-Final), Thursday 9 May (Second Semi-Final) and Saturday 11 May (Grand Final) 2024.

Don't forget to download our app (for iOSAndroid), sign up to the official Eurovision Song Contest newsletter, and subscribe to the official podcast!