The "bridges" are in fact compositions of two photos submitted by fans worldwide. The first photo starts a "bridge" and the other one ends it. This means that for example half a heart is from someone in Australia and it is completed by the second half submitted in Belgium. Or an air kiss that is sent from France can be accepted by a fan in Greece.
How to take part?
Either choose a template to complete or create a new idea - all is welcome!
Submit your photo and see how well you completed a message or be surprised how someone completes your "bridge"
Don’t forget to challenge your friends in social media with the hashtag #BuildingBridges!
For inspiration, have a look at some of the "bridges" that were completed already!