EBU's associated member, the Chinese broadcaster CCTV will show all three shows of the 2013 Eurovision Song Contest next week.
The two Semi-Finals and the Grand Final will be broadcast twice, respectively on the 5th, 6th and 7th of October on their music channel CCTV-15.
"We hope that this is the beginning of an annual tradition, and that the Eurovision Song Contest will eventually also become China's favourite TV-show. It creates an amazing opportunity for artists participating in the contest, expanding the enormous potential audience outside of Europe," says Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest on behalf of EBU/EUROVISION.
China is no stranger to the stars of the Eurovision Song Contest. Last year's winner, Loreen conquered their hearts in 2013 at a grandiose New Year's show.
This year's edition of Europe's favourite TV reached an audience of over 170 million viewers across Europe in May. It saw Denmark's Emmelie de Forest taking home the victory with her song Only Teardrops.