While the technology to broadcast in 3D is already present and the first 3D television sets are available on the market, the Eurovision Song Contest has never before been broadcast actually using that technology. "We want to share the moment with all viewers, also those very few who are in the posession of 3D-television sets," Hasse Lindmo, Show Producer of this year's Eurovision Song Contest said. Several movies have already been produced in 3D, so both NRK as well as the EBU considers this a "logical next step".
NRK tested the 3D-production with the Norwegian and Swedish preview videos, and generated special Share The Moment graphics.
Update 21:20 CET: Some noticed, some didn't... The story about the 2010 Eurovision Song Contest in 3D was a joint effort of NRK and the EBU to celebrate April Fools Day. Tomorrow, you'll read an exclusive behind the scenes report about the preparations that went into the item, which you can see below: