The victory of Boom Boom came as a suprise to many as experts and fans had expected another song - Ayo - to win the national Armenian final. Emmy made it soon clear though that she is happy with the chosen song and that she would do her utmost to guarantee a good placing for Armenia in this year's contest.
Emmy had already tried to represent Armenia in the 2007 Eurovision Song Contest, but ultimately, she ended up on the 4th place in the national heat with You've Done It. She gave it another try last year together with rapper Mihran, but she narrowly missed out on a ticket to Oslo, coming second after Eva Rivas.
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Emmy grew up in a family where music and art has always played a key role. She got famous already at a very young age and became an idol for many children. She studied music professionally at the Sayat-Nova Musical School, “Emmy B" Producer Center's Vocal Studio and Yerevan State Conservatory after Komitas in Jazz-Vocal Department.
As a solo singer and as a past member of the music group Hayer, Emmy has toured the whole world and won uncountable awards. At the age of 10 she won the Best Singer Award for the Song Funny Rain in the Asup Song Competition. Emmy is a record-breaker with her collection of Grand-Prixs and First Prizes got in international music contests and festivals in Armenia, Cyprus, Russia, Syria, Germany, Ukraine, Latvia, Estonia, Georgia and the Czech Republic. Emmy also runs the Emmy-B Production Center, which is aimed at discovering new talents in Armenia.
Lots of releases
She released 3 albums, 20 music videos, more than 60 songs and hosted several popular TV shows. Recently Emmy had a solo concert in Yerevan and released her new album.
Since its debut in the Eurovision Song Contest in 2006, Armenia has always reached the final of Europe's favourite TV-show. Will this trend continue this year with Emmy?
You can watch Emmy's preview video for Boom Boom here: