In 2004, the EBU and T.E.A.M. introduced a centralised marketing platform for the Eurovision Song Contest, consisting of sponsorship, televoting, merchandising and suppliership elements. Based on these joint efforts the event has been supported by major pan-European partners.
The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television and on-line. The event attracts over 100 million television viewers throughout Europe and on other continents.
The European Broadcasting Union (EBU) serves 86 national media organisations from 56 countries in and around Europe. It promotes the values and distinctiveness of public service media in Europe and around the world. It brings news, sports, events and music to your home through the Eurovision and Euroradio networks. The EBU develops and shares best practices, media expertise and innovation. It produces and exchanges rich and diverse programmes across all media.
T.E.A.M. is a full-service sales and marketing company that specialises in exploiting commercial rights for televised content internationally. The company is widely known as the exclusive marketing partner of UEFA (the governing body of European football) for the UEFA Champions League, the UEFA Europa League and the Vienna Philharmonic Orchestra for its prestigious New Year’s Concert as well as the Summer Night Open-Air Concert in Schönbrunn.