Revealing the concept behind the logo, Israeli Host Broadcaster KAN said: "The triangle, one of the world's oldest shapes, is a cornerstone symbol found universally in art, music, cosmology and nature, representing connection and creativity. As the triangles join and combine, they become a new single entity reflecting the infinite stellar sky, as the stars of the future come together in Tel Aviv for the 2019 Eurovision Song Contest,” explained upon revealing the icon.
The slogan and logo have been created by two leading Israeli branding agencies; Awesome Tel Aviv who developed the creative concept, and Studio Adam Feinberg (ST/AF) who created the logo.
Apart from the main icon, two alternative versions have been designed:
The primary logo colour is the blue version and will be used in most cases. All logos will be used in a variety of ways running up to the two Semi-Finals and the Grand Final, including being displayed throughout the city of Tel Aviv in May.
The slogan Dare to Dream symbolises inclusion, diversity and unity, resonating with the core values of the Eurovision Song Contest.
Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said: "We are delighted with the logo accompanying KAN’s slogan for the 2019 Eurovision Song Contest - Dare to Dream – which perfectly complements the fantastic angular stage design created by Florian Wieder. We hope the creative theme for this year’s competition inspires the 42 contestants coming together in Tel Aviv in May, as they dream of becoming the stars of the future"
What do you think of this year's theme artwork? Let us know in the comments!