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DAILIES® to partner with Eurovision 2014

20 February 2014 at 14:00 CET

"We are glad to welcome DAILIES® on board with this year's Eurovision Song Contest as an Official Partner. We are literally looking forward to the upcoming months of this partnership." Sand says.

Great Vision for the Eurovision Song Contest

DAILIES® AquaComfort® PLUS family of contact lenses is proud to partner up with the Eurovision Song Contest aiming to provide a Great Vision for the Eurovison Song Contest. DAILIES® AquaComfort® PLUS is a complete family of daily disposables contact lenses designed to provide lasting comfort and consistently crisp vision through the end of the day to better meet the lifestyle needs of people interested in contact lenses.

DAILIES® AquaComfort® PLUS family of contact lenses are manufactured by Alcon and feature the proprietary Blink-activated Moisture Technology. With each blink of the eye, moisturising agents are released from the matrix of the contact lens. This helps support clear vision and refreshing comfort, no matter what the day may bring.

“The Eurovision Song Contest is a spectacular event for the whole family. Today, people are looking for convenient and comfortable vision correction options that best suit their lifestyle at all ages. At Alcon, we focus on providing innovative products that will help people see better”, explains Kristofer Karlsson, General Manager, Alcon Nordic. “We found that partnering with the Eurovision Song Contest is a perfect way to educate and connect with our consumers and Eye Care Professionals as we launch across Europe, starting in March, a new family of Dailies contact lenses that fulfil different vision correction needs.”

Available in spherical, toric and multifocal designs, DAILIES® AquaComfort® PLUS family of contact lenses allows Eye Care Professionals to conveniently fit the majority of people by correcting the most common of refractive errors – near and farsightedness, presbyopia and astigmatism – so more people can enjoy the benefits of  daily disposable contact lenses for refreshing comfort all day.

Visit DAILIES® to know more about DAILIES® AquaComfort® PLUS contact lenses.