New Daði video inspired by 'Power Rangers' and 'Paw Patrol'

Daði and his band have been busy behind the scenes constructing what is their most ambitious music video to date.

Speaking exclusively to Eurovision.tv, the Icelandic pop star reveals the inspiration behind the 10 Years monster movie:

“It’s a video I have been wanting to make for so long but never felt I had the right tools. It’s very much inspired by old Japanese monster movies, the Power Rangers and maybe even a little bit of Paw Patrol.

I couldn’t be happier with the outcome. I knew what the video would be before I started writing the song, so this to me is the real release of the song, or at least how I intended for the song to be released.”

10 Years continues Daði’s musical commentary on his family, this time turning the spotlight on his decade-long relationship with his beloved wife, Árný Fjóla Ásmundsdóttir.

"Quickly after I started writing the song I knew I wanted it to be about my relationship with my wife. This is our 10th year being together and it keeps getting better. I had the music video and Rotterdam stage in mind when I made the arrangements so this is a song made for Eurovision.

This is the third and last Gagnamagnið song, at least I’m pretty sure about that. We have our own performance style at this point and the song is made to fit that. Thank you for all the support. It has literally changed my life."

So there we have it: the teal green sweaters will be packed away after the Contest, as the Gagnamagnið trilogy is now complete!

About Daði Freyr and Gagnamagnið

Music and family have always meant the world to Daði Freyr. They are the two essentials that inspire and motivate him to fulfil his ambitions, as well as keeping him closely connected to his beloved Iceland and the close-knit communities he has always adored.

As an artist who enjoys obsessing over and dissecting the intricate craft of the three-minute pop song, Daði is a keen student of the fascinatingly diverse annual explosion of pop that is the Eurovision Song Contest.

Although there was no competition in Rotterdam last year, his 2020 entry Think About Things became a hugely infectious dance sensation. The track has been streamed over seventy million times on Spotify, and it blessed the official Top 40 charts of the United Kingdom, Sweden and Ireland (where it placed in the Top 3, as it did in Daði's native Iceland).

Daði’s wife and inspiration for 10 Years, Árný Fjóla, is one of the members of Gagnamagnið. His sister, Sigrún Birna Pétursdóttir, undertakes backing vocal duties and friends Hulda Kristín Kolbrúnardóttir, Stefán Hannesson and Jóhann Sigurður Jóhannsson complete the grooves and moves in the rest of the line-up.

The unique choral sounds in 10 Years are samples of vocals from a thousand different people all over the world, who were invited to contribute their individual voices to be included: Daði even persuaded his parents to join in and sing

Iceland at the Eurovision Song Contest

Iceland have been keen competitors since their debut in 1986 when the aptly named trio, ICY, took to the stage. Their best results to date are two silver medals won by Selma (All Out of Luck, 1999) and Yohanna (Is It True?, 2009).

More recently, the land of fire and ice scored a 10th place finished courtesy of those nice boys Hatari with their quiet little number Hatrið mun sigra (2019).

Though they’ve come close on a couple of occasions, Iceland is the only Nordic country yet to win the Contest. Can Team Daði change that?