Daði drops new bop '10 Years'

10 Years continues Daði’s musical commentary on his family, this time turning the spotlight on his decade-long relationship with his beloved wife, Árný Fjóla Ásmundsdóttir.

Speaking to Eurovision.tv, Daði explains:

"Quickly after I started writing the song I knew I wanted it to be about my relationship with my wife. This is our 10th year being together and it keeps getting better. I had the music video and Rotterdam stage in mind when I made the arrangements so this is a song made for Eurovision.

This is the third and last Gagnamagnið song, at least I’m pretty sure about that. We have our own performance style at this point and the song is made to fit that. Thank you for all the support. It has literally changed my life."

So there we have it: the teal green sweaters will be packed away after the competition, as the Gagnamagnið trilogy is now complete!

About Daði Freyr and Gagnamagnið

Music and family have always meant the world to Daði Freyr. They are the two essentials that inspire and motivate him to fulfil his ambitions, as well as keeping him closely connected to his beloved Iceland and the tight, close-knit communities he has always adored.

As an artist who enjoys obsessing over and dissecting the intricate craft of the three-minute pop song, Daði is a keen student of the fascinatingly diverse annual explosion of pop that is the Eurovision Song Contest. Daði’s 2021 Eurovision entry 10 Years radiates a joyous party atmosphere and warmly embraces the harmonious, glorious, festivity that the contest delivers every May.

Although there was no contest in Rotterdam last year, Think About Things became a hugely infectious dance sensation: the song has been heard over seventy million times on Spotify and the official music video has over twenty-five million views on Youtube. Chart-wise, it reached Top 40 in the UK and Sweden, and Top 3 in Iceland and Ireland.

Daði’s wife and inspiration for 10 Years, Árný Fjóla, is one of the members of Gagnamagnið. His sister, Sigrún Birna Pétursdóttir, undertakes backing vocal duties and friends Hulda Kristín Kolbrúnardóttir, Stefán Hannesson and Jóhann Sigurður Jóhannsson complete the grooves and moves in the rest of the line-up.

The unique choral sounds in his latest Eurovision entry are samples of vocals from a thousand different people all over the world, who were invited to contribute their individual voices to be included: Daði even persuaded his parents to join in and sing

Iceland at the Eurovision Song Contest

Iceland have been keen competitors since their debut in 1986 when the aptly named trio, ICY, took to the stage. Their best results to date are two silver medals won by Selma (All Out of Luck, 1999) and Yohanna (Is It True?, 2009).

More recently, the land of fire and ice scored a 10th place finished courtesy of those nice boys Hatari with their quiet little number Hatrið mun sigra (2019).

Though they’ve come close on a couple of occasions, Iceland is the only Nordic country yet to win the Contest. Can Team Daði change that?