"The fact that the host city, Belgrade, is located on the confluence of two big European rivers, the Danube and the Sava, served as inspiration for the theme art of the upcoming Eurovision Song Contest," said Sandra Šuša, Executive Producer of the event. Earlier, RTS presented the stage design for the upcoming Eurovision Song Contest, which is based on the same concept. The new theme art replaces an earlier theme art concept, which won an RTS competition and which fans refer to as 'The Plum'.
Belgrade will become the place where energies will meet, where ideas will be exchanged and where new values will be born. The confluence of colors and sounds served as the inspiration for the final solution. The 'marriage' of colors and energies represents the coming-together of all European nations to celebrate together the 2008 Eurovision Song Contest. It also served as inspiration for our slogan: The Confluence Of Sound. It represents the coming together of not only nations, but also the music, joy and energy that they bring.
The theme art features as the basis of the concept, and will also play an important role in the production of the post cards, the short introduction videos before each song during the shows. The official website of the Eurovision Song Contest will gradually be transformed, based on the new artwork over the next couple of weeks.
Theme art and slogans since 2004
Each year, since 2004, the generic Eurovision Song Contest logo carries the flag of the host country and the name of the host city. The generic logo, which was revealed on the 24th of January, 2004, was created by JM Enternational in London for marketing agency T.E.A.M. and the European Broadcasting Union. To give each event its own look and feel, theme art is being developed by the host broadcaster every year, based on a unique theme that fits the spirit of the respective host country.
2004 - Under The Same Sky by TRT (Turkey, Istanbul)
2005 - Awakening by NTU (Kyiv, Ukraine)
2006 - Feel The Rhythm by ERT (Athens, Greece)
2007 - True Fantasy by YLE (Helsinki, Finland)
2008 - The Confluence Of Sound by RTS (Belgrade, Serbia)