If the 2011 contest took place under the slogan Feel your heart beat!, Baku 2012 will go into the history books under the motto Light your fire!
Azerbaijan has been known as the Land Of Fire for a while now and the symbol of fire and flames is used extensively across the country. The people of Azerbaijan also take great pride in this association with fire.
"Since the dawn of time, mankind has come together around fire to communicate through the telling of stories, song and dance. The Eurovision Song Contest is where people come together to celebrate and communicate through song and dance," the creators explained the idea behind the theme art.
All of that can be seen visually in the theme art of the 2012 edition of Europe's favourite TV show. By the way, if you look at the main symbol closely, you can see much more in it, than you'd expect at first glance. See for yourself below!
Since 2004, the Eurovision Song Contest has a generic logo where in the heart of it the flag of the host country is displayed. However, every year the European Broadcasting Union (EBU) invites the Host Broadcaster to create the visual identity to support the logo.
The visual side of this year's contest was designed by London-based branding company Turquoise.