The official website of the Eurovision Song Contest
Lisbon, Portugal
8, 10 & 12 May 2018
Tune in live at 21:00 CEST
Eurovision Song Contest
Official partner
Visa

Baku 2012: Light your fire!


Contributors
Et
Eurovision.tv
Posted 25 January, 2012, 17:28

If the 2011 contest took place under the slogan Feel your heart beat!, Baku 2012 will go into the history books under the motto Light your fire!
Azerbaijan has been known as the Land Of Fire for a while now and the symbol of fire and flames is used extensively across the country. The people of Azerbaijan also take great pride in this association with fire.
"Since the dawn of time, mankind has come together around fire to communicate through the telling of stories, song and dance. The Eurovision Song Contest is where people come together to celebrate and communicate through song and dance," the creators explained the idea behind the theme art.
All of that can be seen visually in the theme art of the 2012 edition of Europe's favourite TV show. By the way, if you look at the main symbol closely, you can see much more in it, than you'd expect at first glance. See for yourself below!
{ImageGallery#Preview:43363}
Since 2004, the Eurovision Song Contest has a generic logo where in the heart of it the flag of the host country is displayed. However, every year the European Broadcasting Union (EBU) invites the Host Broadcaster to create the visual identity to support the logo.
The visual side of this year's contest was designed by London-based branding company Turquoise.
Contributors
Et
Eurovision.tv
Tags
2012ebuBakupressnewstheme artIctimai TV
Share this story

Comments

Official partnerVisa
Official partnerJacobs
Official lighting partnerOsram
Official sponsorLvivske
Official partnerThe Native
Eurovision, operated by EBU
© European Broadcasting Union 2002-2017.All rights reserved. Website by Scrn.