Baileys announced as Official Partner of the Eurovision Song Contest13 February 2023 at 10:31 CET
Baileys, the adult treat brand, has unveiled a new partnership with the Eurovision Song Contest, drizzling its deliciousness all over the world’s most joyful, global celebration of inclusive and diverse cultures and communities. A truly delicious combo, this partnership has all the ingredients for the ultimate celebration, with togetherness, playful indulgence, pride, unfiltered joy and of course: treats!
As Official Partner to the event taking place in the UK on May 9, 11 and 13, Baileys will bring playful, delicious moments to the event both on site at Liverpool Arena and to Eurovision Song Contest parties across the globe as millions are ‘United By Music’ for this unique event.
Martin Österdahl, Executive Supervisor for the Eurovision Song Contest commented:
‘The Eurovision Song Contest is one of the most watched events of the year, loved by millions across the globe. What better partner to have than the world's most loved spirits brand, Baileys! This year’s contest is set to be the biggest, most extravagant and spectacular contest to date, a real treat for the senses! We look forward to bringing some Baileys delicious indulgence to the celebrations and invite everyone to join in.’
Jennifer English, Global Brand Director for Baileys added:
‘At Baileys, we are huge fans of the Eurovision Song Contest. It is the world’s most joyful global celebration of inclusive and diverse cultures and communities. As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest. We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender. Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.’
All of the ingredients are lined up for a delectable celebration, so check out Baileys.com for Baileys treat inspiration and recipes to suit every type of Eurovision Song Contest get together this May.
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