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Armenia: Watch the video of "Don't Deny"

12 March 2015 at 19:29 CET

With today's announcement of Inga Arshakyan, all six members of Genealogy have been announced, and now we are proud to also present the official video clip to their 2015 Eurovision Song Contest entry Don't Deny to you:

The song Don't Deny was composed by Armen Martirosyan and the author of the lyrics is Inna Mkrtchyan. It is about universal values and its message is:

 Happiness is born when people are united and live in harmony with themselves, their families, love relationships and so on. Generations are shifting with time but the genealogy remains, thus the values of love and peace are stable.


Who is the sixth member?

The 6th member of the group is the famous and honored singer of the Republic of Armenia Inga Arshakyan. She will be the one to replenish the group of five singers symbolizing the five continents of the world on Eurovision stage – Essai Altounian, Tamar Kaprelian, Vahe Tilbian, Stephanie Topalian, and Mary-Jean O’Doherty Vasmatzian.

The powerful and inspiring voice of Inga has been the pearl of many Armenian patriotic songs performed along with her sister Anush Arshakyan. Being a bold representative of the Armenian folk music and culture, Inga has already had the experience to perform in the Eurovision stage in a duet as Inga & Anush Arshakyan in 2009.  

The Video

The director of the music video is Aren Bayadyan. The concept of the video is the idea of genealogy: the captured family is considered as the symbol of humanity: the base is the shift of generations and the phenomena that the new generation is always replacing the previous one carrying out the traditions and values in them.

As a connecting dot the Armenian manuscript ornamentation embroidery process was captured by the creative team. The bird, symbolizing peace, freedom and good news carries a branch of the tree that blends with the idea of spreading peace and art, unity of nations with idea of fostering them in the world.

According to Aren Bayadyan, the creative team was inspired by the name of the group and its logo, the family tree, which they tried to extend and reflect in the video mystically and mysteriously. "Just like the members of Genealogy are spread around the world, same is with the branches of the tree that became walls between generations during the time. However, neither the distance, nor the difficulties could stand between people if they want to be together."

The designer of the music video Armen Galyan tried to combine Armenian and European fashion approaches finding modern solutions. "When you say Genealogy you immediately see vintage and retro pictures and a family tree. We created and used fashionable simple textile that is highly popular today; larger sized, with highlighted shoulders, sort of gothic but Armenian traditional clothes that were accompanied with Armenian silver ornaments. We also used pins with pictures of our participant’s grandparents and patterns of Armenian architecture that are very modern today."

According to the Head of Armenian Delegation in Eurovision Gohar Gasparyan in the music video other famous actors and artists were captured symbolizing the family. “It took us two long but productive days to capture the music video, because the artists were in Armenia for a short trip and the agenda was tough. We have been cooperating with one of the best production teams in Armenia and the result is very beautiful. We believe that this type of song video will be innovative in Eurovision platform.”

Get to know the artists!

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