LoveWave is based on Iveta's inner world struggles and personal emotions, as she explains:
"I wanted to sing about a feeling we all know and crave for. A feeling that creates and destroys, empowers and weakens, rips and completes. A feeling out of space and time, that is unpredictable as an ocean and powerful as a wave. A feeling that is worth fighting for. Love."
The music video is artistically abstract. We see emotions instead of actions, through a non-scripted scenario the struggling inner world of the characters is revealed. Watch the video below!
LoveWave was composed by Lilith Navasardyan and Levon Navasardyan. Its lyrics were written by Iveta Mukuchyan and Stephanie Crutchfield.
The music video is the result of a co-production between AMPTV and German BLACKSHEEP communications. It was separately shot in Germany and Armenia, and it features Iveta Mukuchyan and Swedish top model Ben Dahlhaus, who is based in Germany and is most famous for his work with world leading fashion brands. The authentic looks used in the music video were created by Arevik Simonyan, the founder and chief designer of Kivera Naynomis.