We Write The Story will be performed for the first time in the Final on the 18th of May. Nevertheless, right after the Opening act, Benny, Björn and Avicii’s Eurovision anthem will be available to download on iTunes exclusively!
The idea of an "Eurovision Anthem" for Malmö 2013 was there from the beginning of the planning of this year’s contest. From the start, Benny, Björn and Avicii were on the very top of the list of musicians that SVT wished to collaborate with.
“It was a lot of fun and it was very inspiring,” Benny Andersson and Björn Ulvaeus said. “SVT’s vision for the contest led us on the assignment to collaborate with Avicii on a piece on mutual understanding and fellowship.”
It was a big challenge for one of the most successful Swedish producers of electronic music as well: "To experience the union of two of Sweden’s biggest musical exports and the collaboration between generations was extremely exciting”, Ash, Executive Producer of Avicii added.
It’s been almost 40 years since Swedish pop music begun it’s success worldwide, with ABBA’s victory in the Eurovision Song Contest. Today, Avicii conquers the charts all over the world. This anthem is a way of putting together the international success story of Swedish music.