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'ABBA World' to open in Malmö for Eurovision

18 March 2024 at 10:00 CET
Seated and set for the opening of ABBA World Bengt H Malmqvist
For two weeks only, 'ABBA World' is opening its doors in the Host City for the Eurovision Song Contest 2024, Malmö.

50 years after ABBA’s international breakthrough at the Eurovision Song Contest, when the band won for Sweden with Waterloo, the foursome want to celebrate this milestone together with everyone that's heading to Malmö for the Contest in 2024.

For the very first time, fans will now be able to enjoy all aspects of the ABBA experience during the two weeks that the Eurovision Song Contest will be in town, in Malmö in the south of Sweden. 

Opening its doors on Monday 29 April, ABBA World invites fans both old and new to explore parts of ABBA The Museum, ABBA Voyage, Mamma Mia!, Mamma Mia! The Party and Polar Music International all at once.

Spread across two floors, this mini-exhibition and pop-up experience will create a space for ABBA fans across the globe to meet, share and create memories together, while showcasing both the past and present of ABBA. 

Placed in the central parts of Malmö, ABBA World will be open for visitors for two weeks only at Södergatan 28, between Monday 29 April and Sunday 12 May.

The 5 elements included in ABBA World will be:

ABBA The Museum
ABBA The Museum is no ordinary museum. It’s not just about the original costumes, gold records and other wonderful items – it’s about you! Feel what it’s like to be onstage with ABBA, to sing in the Polar Studio or try your knowledge in an ABBA quiz. Walk In. Dance Out.

ABBA Voyage
ABBA Voyage opened in May 2022 at the purpose-built ABBA Arena, located at the Queen Elizabeth Olympic Park in London. Blending cutting edge technology, spectacular lighting and some of the most beloved songs ever written, ABBA take to the stage as digital avatars, backed by today’s finest musicians.

The ABBA Voyage experience opened in May 2022

Mamma Mia!
Since opening in London’s West End, the exhilarating smash-hit musical Mamma Mia! has become a global phenomenon and been turned into two record-breaking films – Mamma Mia! The Movie and its sequel Mamma Mia! Here We Go Again. Whatever age you are, you can’t help but have the time of your life at Mamma Mia!.

Mamma Mia! The Party
In 2016, Mamma Mia! The Party had its world premiere in Stockholm. Some years later, it opened in London and in September 2024 it’s time for Rotterdam. With over a million guests already having been enchanted by sold-out party nights, immerse yourself in an evening of singing, dancing and dining, all set to the tunes of ABBA.

Polar Music International
With over 60 years in the music business, Polar Music acts as the guardian of ABBA’s catalogue. ABBA’s music is enjoyed around the clock, all over the world. Not a bad result for a tiny label that started out with a group of Swedish folk musicians in the early 1960s!

Tickets go on sale on Friday 22 March at 10:00 CET. And if you'd like to receive more information on joining in on the celebration of Waterloo in Malmö this spring, ABBA World has its own mailing list that fans can sign up to. 

Bengt H Malmqvist

You can listen to all 37 songs of Eurovision 2024 via your favourite streaming service or watch the music videos on our YouTube channel.

The Eurovision Song Contest will take place in Malmö, Sweden on Tuesday 7 May (First Semi-Final), Thursday 9 May (Second Semi-Final) and Saturday 11 May (Grand Final) 2024.

Don't forget to download our app (for iOSAndroid), sign up to the official Eurovision Song Contest newsletter, and subscribe to the official podcast!