Ulvaeus believes the Eurovision Song Contest has become more of a show than a competition of songs. "It's more of a show than it used to be," he talks.
He does believe the change took place already in the 1970s when he took part in the contest with ABBA. "Loreen is an exception. A really good song and a really good artist." the music legend adds.
In the video below you can also get to know what did it feel like to win the contest back in 1974, how they worked their way up in the music world and what he thinks of this year's theme We Are One.
ABBA, which shot to fame from the Eurovision Song Contest back in 1974, has been one of the main icons of the contest ever since. They've sold more than 370 million records worldwide and are considered one of the most successful music groups of all times.
We thank Karen Mazzoli for conductiong the interview and Shirin Mashayekh for editing.