182 million viewers tuned in to the 2019 Eurovision Song Contest28 May 2019 at 11:05 CEST
The Grand Final on 18 May 2019 achieved, on average, a one percentage point higher TV audience share year on year of 36.7% - more than double the average prime-time viewing share for the same group of channels (16.7%).
Biggest Dutch audience since 2014
In the winning country, the Netherlands, the Eurovision Song Contest delivered its largest audience for public broadcaster NPO/AVROTROS since 2014, the year when The Common Linnets reached the #2 position in the Grand Final. An average of 4.5 million viewers watched the Grand Final, accounting for 73.4% of TV viewing in the country.
Host Broadcaster KAN’s audience for the Grand Final was up 24% on 2018, with 1.3 million viewers tuning in. This made it the country’s biggest Eurovision Song Contest audience on record (since 2003), accounting for 63.2% of TV viewing in Israel.
An increasingly younger audience
Younger audiences are watching the Eurovision Song Contest in ever greater numbers too. On average, 45.3% of 15 to 24-year-olds watching TV in 40 markets enjoyed the Grand Final; 2 percentage points higher than 2018 and four times higher than the broadcast channels’ average (11.7%).
RAI in Italy delivered its second-best audience since re-joining the Contest in 2011 with 3.4 million viewers, up 5% on 2018.
Germany’s ARD saw the highest average viewing figures of any market for the 9th consecutive year with an audience of 7.6 million.
Iceland continues to deliver the largest viewing share of any market at 98.4%. With the country making it to the Grand Final for the first time since 2014, RUV enjoyed their best viewing share in 5 years (98.6% in 2014).
Switzerland also made it to the Grand Final for the first time in 5 years. RTS, RSI and SRF more than doubled their audience year on year. The German speaking part of the country delivered its best audience since 2006 with 0.7 million viewers watching, accounting for 49.6% of viewing.
Online, the Eurovision Song Contest had 40 million unique viewers on YouTube from 225 territories, during the week of the event.
72% of live show viewing on YouTube was by the under 35s. There were also 5 million engagement actions on the Eurovision Song Contest official social media accounts with 70% of those on Instagram.
The Grand Final of the 64th Eurovision Song Contest was broadcast by 13 EBU Radio organizations.