Ulrikke Brandstorp (24) is a well-known artist and performer from big television shows in Norway and, more recently, in one of the leading roles in the Sound of Music in Oslo. She made it to the Gold Finale in Norway's national selection Melodi Grand Prix MGP in 2017 with the song 'Places'.
In 2020, Ulrikke was one of the pre-qualified artists for the national selection, and quickly after Attention was released, it became a favourite to represent Norway.
Ulrikke comes from a close-knit family and grew up in the small city of Sarpsborg. As a young girl, she adopted her Grandfather's life motto, "waking hours are working hours". After winning the public vote at Melodi Grand Prix, Ulrikke is busy touring Europe, promoting her song and meeting fans.
Attention is a song that asks why we change ourselves to please others when it comes to love. The song is based on Ulrikke's personal experiences, written together with Christian Ingebrigtsen from the world-famous pop group A1 and Eurovision legend, Kjetil Mørland.
"We wrote the song during a few sessions, and then spent a lot of time on the production. It was important for me that the song sounded organic and raw, so we used live string players in the studio, instead of computer-generated strings. We wanted the song to take the listeners on a journey, both lyrically and musically. I feel we managed that with the bridge, which is probably my favourite part of the song", says Ulrikke.