This year's Eurovision Song Contest representative for Armenia is Srbuk, a 24-year-old pop-soul singer, recording artist and songwriter whose career took off after taking the runner-up spot in the inaugural season of hit TV show 'X Factor Armenia' in 2011. She has been studying music since her early childhood and has become one of Armenia's biggest stars.
Shortly after X Factor Armenia came to an end, Srbuk began playing small local concerts together with her band. Focussing mainly on covers of American songbook standards, jazz, soul, R&B and contemporary pop, they quickly developed a strong following. Srbuk has become one of the most popular musical acts in Armenia, constantly taking part in music festivals, televised programs and public events. Over time, Srbuk began developing her own unique artistic style, drawing from her influences which encompassed a wide range of musical styles and heroes.
Her influences range from legendary and classic vocalists such as Aretha Franklin, Etta James, and Ella Fitzgerald, to the soul and R&B influences of artists and performers like Stevie Wonder, Ray Charles and Michael Jackson. All of these influences and experiences have culminated into her debut single as a solo artist titled Yete Karogh Es which was on top of the Armenian charts for weeks.
Last year, Srbuk participated in The Voice: Ukraine where she reached the final and became one of the most popular contestants. Later that year, Srbuk released her single entitled Half a Goddess.