SenitSenit has Eritrean origin, was born in Bologna, and has an international background. She is an eclectic interpreter whose activities range from musicals to discography. Her artistic debut was in Switzerland with the musical Fame (1999-2000) under the direction of Andreas Koeneche and she soon extended her collaborations to include prestigious authors such as Massimo Ranieri. The 2001-2002 season saw her as the protagonist of the musical that celebrated her success in Germany – The Lion King signed by the Walt Disney Studio under the direction of Julie Taymor.
In May 2006 Senit made her debut in the world of Italian discography with the album that took her name SENIT, produced by Panini, historic editing house of footballers stickers, that chose her as the testimonial of their new discographic activity. The album, under the direction of Gaetano Curreri and Saverio Grandi, sold thousands of copies.
In 2007 the artist focused on the creation of UN TESORO E’ NECESSARIAMENTE NASCOSTO, her first album of Italian unpublished songs, with an original arrangement from The Beauty And The Beast musical theme. This new album, produced by Panini under the artistic direction of Popi and Maurizio Fabrizio, was introduced by a single: La Faccia Che Ho. In the album, her voice is both smooth and soft as well as aggressive and powerful; her talent as a soul singer became so evident that Zucchero asked her to open his 2007 Fly Tour concerts.
On 29th May 2009 her third album, So High, was published. It was recorded in Los Angeles in collaboration with Michael Baker, a historic drummer who had also arranged and produced artists such as Missy Elliot, Christina Alguilera and Whitney Houston. It was her first step to the Hall of Fame of R&B and international pop music.
On 21st June of the same year Senit participated in the concert Amiche Per l’Abruzzo together with great artists such as Laura Pausini, Gianna Nannini, Fiorella Mannoia and Giorgia, a project born to raise funds to invest in the reconstruction of all had been destroyed during the earthquake in Aquila. After this extraordinary event, which allowed them to raise more than 1 million Euros, a dvd was born – which is still one of the top sellers and which also contains Senit’s live performance of No More.
In November 2009 Senit had her tv debut as a TV personality. She became the presenter in the programme Urban Charts on HIPHOPTV, a daily appointment, during which Senit, as VJ resident, presented several charts and gave information mainly about the world of black music, also inviting well-known international artists as guests. Her commitment on tv continued to the end of 2010.
The next step which made Senit was the shooting of the video Party On The Dance Floor in the USA, in December 2009. A project which involved an international team – photography by George Lyon and post-production by Chris Foster who had already been working with very important artists such as U2. Senit then opted for a universal language which combined Pop and her passion for R&B. The video, born from the idea of two Italian directors, Marco Bellone e Giovanni Consonni - who are used to playing with different languages in their videoclips, from documentaries to videos of great events – has been on the major national tv networks since February 2010.
After her experience abroad, which allowed her to meet and personally live the culture of the country where R&B was coined for the first time, Senit went back there in spring and summer 2010 to record some demos tracks with some of the most important American producers, who had already been working with some other great artists such as Pink, Destiny’s Child, Beyonce, Christina Aguilera and Busta Rhimes. During her stay on the West Coast, Senit also focused on the pre-production of here new album, cooperating with an exceptional team.