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Daði og Gagnamagnið

Music and family are the most important things in the world to Daði Freyr. It’s what drives him forward, what inspires him, and what keeps him rooted in Iceland and the close-knit communities he has always adored.

An artist who obsesses over the intricate craft of the pop song, Daði is a student of Eurovision. Working with the group Gagnamagnið – which translates as ‘data plan’ - their song Think About Things radiates with all the joy and unity the competition can provide, while also offering something deeply authentic and new.



It all started in his small Berlin studio: Part of the Icelandic diaspora, Daði takes a part of the island with him wherever he goes. Think About Things was directly inspired by becoming a father and by changes in life; things that brought him closer to those around him. His wife, Árný Fjóla Ásmundsdóttir, is on the keys, and his 2 sisters provide backing vocals. Daði even borrowed a vintage microphone from his father – a noted sound engineer – to help get the perfect sound. ‘Think About Things’ is an irresistibly joyous song that not only connects Europe; it also links three generations of his own family. Think About Things is impeccably pieced together, from the layered breakdown to the tongue in cheek wind machine section. The song is designed to be seen by the world, all part of his complex masterplan, coupled with the stunning live performances and the viral video.



Daði worked with Icelandic director Guðný Rós Þórhallsdóttir and cinematographer Birta Rán Björgvinsdóttir to bring his dream to life. The family-based performance clip self-consciously plays within Eurovision rules – instruments cannot be plugged in onstage – while offering something jubilant and gently triumphant. Humble focused on the music, Daði Freyr ends the song as he begins – surrounded by his family, reaching out to Europe.

Music video

Lyrics of Think About Things

Svona, síðan svona hér.
Bara ef allir dansa með.

Hæ, við erum komin
úr framtíðinni og líka utan úr geim.
Því eitthvað þarf að breytast
ef þið viljið halda í þennan heim.

Við höfum séð
hvað getur skeð,
það gæti verið stutt í dánarbeð.
En ef við dönsum saman,
hreyfum líkamann,
það væri gaman. Dansinn er:

Svona, síðan svona hér.
Og eftir það kemur þetta.
Bara ef að allir dansa með
þá ætti þetta mögulega að sleppa.

Þetta er allt annað
nú þurfum við að snúa við blaðinu.
Þvílíkt vel mannað
við erum öll í Gagnamagninu.

Og hvað með það,
þó sumir muni afneita að
þið hafið engan annan felustað.
En ef við dönsum saman,
hreyfum líkamann,
það væri gaman. Dansinn er:

Svona, síðan svona hér.
Og eftir það kemur þetta.
Bara ef að allir dansa með
þá ætti þetta mögulega að sleppa.

Við erum líka að tala um þig og þig og þig
og þig og þig og þig.

Svona, síðan svona hér.
Og eftir það kemur þetta.
Bara ef að allir dansa með
þá ætti þetta mögulega að sleppa.
Baby I can't wait to know.
Believe me I'll always be there so.

Though I know I love you
I find it hard to see how you feel about me.
'Cause I don't understand you .
Oh you are yet to learn how to speak.

When we first met
I will never forget.
'Cause even though I didn't know you yet.
We were bound together then and forever
and I could never let you go.

Baby I can't wait to know
what do you think about things.
Believe me I will always be there so
you can tell me anything and I'll listen.

When we are together 
there isn't anywhere that I would rather be.
Three birds of a feather 
I just hope you enjoy our company.

It's been some time
and though hard to define,
as if the stars have started to align.
We are bound together,
now and forever
and I will never let you go.

Baby I can't wait to know
what do you think about things.
Believe me I will always be there so
you can tell me anything and I'll listen.

I might even know what to say
but either way at least I'll be there.

Baby I can't wait to know
what do you think about things.
Believe me I will always be there so
you can tell me anything and I'll listen.