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Logos and Artwork

Typography & spacing
Typography & spacing
Photo: EBU

The generic Eurovision logo was originally designed by the London-based agency JM Enternational in 2004 and was updated in 2015 by Storytegic.

Every year, the Host Broadcaster produces a custom broadcast graphics package for the contest.

Official Logos for download

Rules for use of the logo and theme artwork

The Eurovision Song Contest logo and theme artwork can be used by the EBU, its Member broadcasters and official partners of the event.

Media can use the logo, but only in an editorial context. Any other usage of the logo, commercial or non-commercial, is strictly prohibited without explicit written permission from the European Broadcasting Union.

Application of the logo and theme artwork should be in line with the brand guidelines on this page.

Obtaining usage permission

To seek permission to use the Eurovision Song Contest logo and theme artwork, please send your request to [email protected] Please describe the intended usage as clearly as possible. Most requests are being processed within 10 working days.

The Logo

Typography & spacingEBU


  • The logo may only be used in black or in white on a sufficiently dark background;

  • Always provide sufficient empty space around the logo;


  • Do not morph or distort the logo;

  • Do not make the logo too small;

  • Do not use the ‘Eurovision’ word mark without the ‘Song Contest’ component;

  • Do not create other words or additions to the ‘Eurovision’ word mark;

  • Do not add flags in the heart other than the official national flags of the participating countries.


The ‘Eurovision’ word mark is a custom-made font. No other characters other than those in the word ‘Eurovision’ are available.

The ‘Song Contest’ line is set in Gotham Bold, the line mentioning the Host City and event year is set in Gotham Book, both with a 30% character spacing. Both were designed by the American type designer Tobias Frere-Jones in 2000. A license can be purchased via Hoefler & Co.

The body type is set in Proxima Nova, designed by Mark Simonson in 2005. It was originally released in 1994 as Proxima Sans and amended for digital applications. A license can be purchased via Typekit.

Instead of Proxima Nova, Rubik may be used, which is freely available on Google Fonts. Instead of Gotham Bold, but only for headings in digital and print applications, Montserrat may be used, which is freely available on Google Fonts.

Theme artwork

Every year, the Host Broadcaster of the Eurovision Song Contest gets the opportunity to design complementary artwork to the official event logo, including a visual symbol, a theme slogan and other visual elements that strengthen the message of the event.

  • Tallinn 2002: A Modern Fairytale

  • Riga 2003: A Magical Rendez-vous

  • Istanbul 2004: Under the Same Sky

  • Kyiv 2005: Awakening

  • Athens 2006: Feel the Rhythm

  • Helsinki: 2007: True Fantasy

  • Belgrade: 2008: Confluence of Sound

  • Moscow: 2009: No slogan

  • Oslo 2010: Share the Moment

  • Düsseldorf 2011: Feel Your Heart Beat

  • Baku 2012: Light Your Fire

  • Malmö 2013: We Are One

  • Copenhagen 2014: #JoinUs

  • Vienna 2015: Building Bridges

  • Stockholm 2016: Come Together

  • Kyiv 2017: Celebrate Diversity

  • Lisbon 2018: All Aboard!

  • Tel Aviv 2019: Dare to Dream

  • Rotterdam 2020: Open Up

  • Rotterdam 2021: Open Up

The slogan Open Up from 2020 will be re-used for the Eurovision Song Contest 2021. The new logo is inspired by the world map with Rotterdam as the beating heart of Europe in May 2021. “The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form,” says Sietse Bakker, the Executive Producer of the event.

Explanation of the 2021 logoCLEVER ° FRANKE

As in 2020, the logo and concept are developed by agency Clever ° Franke which generated the logo using software developed in-house. MediaMonks and NEP joined the design team and added a new system that makes the artwork usable on every platform and that can be seen everywhere, such as on TV shows, bus stops, merchandise and online.

Several design elements for the Eurovision Song Contest 2021NPO/NOS/AVROTROS

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