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Each year, the Host Broadcaster (SVT for 2024) produces a custom broadcast graphics package for the Contest. The full theme art for the 2024 Contest will be released at a later date.

Official Logos for download

Rules for use of the logo and theme artwork

The generic Eurovision logo was originally designed by the London-based agency JM Enternational in 2004 and was updated in 2015 by Storytegic.

The Eurovision Song Contest logo and theme artwork can be used by the EBU, its Member broadcasters and official partners of the event.

Media can use the logo, but only in an editorial context. Any other usage of the logo, commercial or non-commercial, is strictly prohibited without explicit written permission from the European Broadcasting Union.

Application of the logo and theme artwork should be in line with the brand guidelines on this page.

Obtaining usage permission

To seek permission to use the Eurovision Song Contest logo and theme artwork, please send your request to [email protected]. Please describe the intended usage as clearly as possible. Most requests are being processed within 10 working days.

The Logo

Typography & spacing EBU


  • The logo may only be used in black or in white on a sufficiently dark background;
  • Always provide sufficient empty space around the logo;


  • Do not morph or distort the logo;
  • Do not make the logo too small;
  • Do not use the ‘Eurovision’ word mark without the ‘Song Contest’ component;
  • Do not create other words or additions to the ‘Eurovision’ word mark;
  • Do not add flags in the heart other than the official national flags of the participating countries.


The ‘Eurovision’ word mark is a custom-made font. No other characters other than those in the word ‘Eurovision’ are available.

The ‘Song Contest’ line is set in Gotham Bold, the line mentioning the Host City and event year is set in Gotham Book, both with a 30% character spacing. Both were designed by the American type designer Tobias Frere-Jones in 2000. A license can be purchased via Hoefler & Co.

The body type is set in Proxima Nova, designed by Mark Simonson in 2005. It was originally released in 1994 as Proxima Sans and amended for digital applications. A license can be purchased via Typekit.

Instead of Proxima Nova, Rubik may be used, which is freely available on Google Fonts. Instead of Gotham Bold, but only for headings in digital and print applications, Montserrat may be used, which is freely available on Google Fonts.

Theme artwork

Between 2002 and 2023, the Host Broadcaster of the Eurovision Song Contest would select a slogan to accompany the Contest. For the 2024 Contest in Malmö it was decided that the Liverpool 2023 slogan United By Music would remain the permanent slogan for the Eurovision Song Contest.

Previous slogans:

  • Tallinn 2002: A Modern Fairytale
  • Riga 2003: A Magical Rendez-vous
  • Istanbul 2004: Under the Same Sky
  • Kyiv 2005: Awakening
  • Athens 2006: Feel the Rhythm
  • Helsinki: 2007: True Fantasy
  • Belgrade: 2008: Confluence of Sound
  • Moscow: 2009: No slogan
  • Oslo 2010: Share the Moment
  • Düsseldorf 2011: Feel Your Heart Beat
  • Baku 2012: Light Your Fire
  • Malmö 2013: We Are One
  • Copenhagen 2014: #JoinUs
  • Vienna 2015: Building Bridges
  • Stockholm 2016: Come Together
  • Kyiv 2017: Celebrate Diversity
  • Lisbon 2018: All Aboard!
  • Tel Aviv 2019: Dare to Dream
  • Rotterdam 2020: Open Up
  • Rotterdam 2021: Open Up
  • Turin 2022: The Sound of Beauty
  • Liverpool 2023: United By Music