Bulgaria, located in southeastern Europe bordering the Black Sea in the east, has used a mixture of internal selections and national finals for the Eurovision Song Contest. The Bulgaria entry in 2012, Love Unlimited by Sofi Marinova, was sung in Bulgarian but also contains phrases in Arabic, Azerbaijani, English, French, Greek, Italian, Romani, Serbo-Croatian, Spanish and Turkish!

Bulgaria hosted the 2015 edition of the Junior Eurovision Song Contest in Sofia and in 2016 Poli Genova took the country to its best-ever placing at that time, fourth in the Grand Final. In 2017, Kristian Kostov beat Poli's record and went on to finish second in the Grand Final with his song Beautiful Mess.