Until 2004, a completely new logo was designed for each Eurovision Song Contest. After these jewels were showcased to a worldwide audience, their creations disappeared in the history books. In 2004, the European Broadcasting Union (EBU) revealed a generic logo for the Eurovision Song Contest, to be accompanied by unique theme artwork and a slogan for each contest. The generic event logo as it is known today was originally designed in 2004 by the London-based agency JM Enternational and got a make-over in 2015 by Storytegic.
Every year, the Host Broadcaster produces a custom broadcast graphics package for the contest.
The name of the event
The name of the event in public communication is always Eurovision Song Contest. The abbreviation ‘ESC’ is used in internal documents. For headlines, but only when practical limitations apply and in exceptional cases, the abbreviation ‘Eurovision’ may be used.
Depending on national tradition and brand recognition, a translation of the name may be used. However, the use the official name, ‘Eurovision Song Contest’, is always preferred.
Using the logo and theme artwork
The Eurovision Song Contest logo and theme artwork can be used by the EBU, its Member Broadcasters and official partners of the event. Media can use the logo, but only in an editorial context. Any other usage of the logo, commercial or non-commercial, is strictly prohibited without explicit written permission from the European Broadcasting Union.
Application of the logo and theme artwork should be in line with the brand guidelines on this page.
The logo may only be used in black or in white on a sufficiently dark background;
Always apply sufficient empty space should be available around the logo;
Do not morph or distort the logo;
Do not make the logo too small;
Do not use the ‘Eurovision’ word mark without the ‘Song Contest’ part;
Do not create other words of or additions to the ‘Eurovision’ word mark;
Do not add flags in the heart other than the official national flags of the participating countries.
The ‘Eurovision’ word mark is a custom-made font. No other characters other than those in the word ‘Eurovision’ are available.
The ‘Song Contest’ line is set in Gotham Bold, the line mentioning the host city and event year is set in Gotham Book, both with a 30% character spacing. Both are designed by the American type designer Tobias Frere-Jones in 2000. A license can be purchased via Hoefler & Co.
Body type is set in Proxima Nova, designed by Mark Simonson in 2005. It was originally released in 1994 as Proxima Sans and amended for digital applications. A license can be purchased via Typekit.
Alternatively to Proxima Nova, Rubik may be used, which is freely available on Google Fonts. Alternatively to Gotham Bold, but only for headings in digital and print applications, Montserrat may be used, which is freely available on Google Fonts.
Every year, the Host Broadcaster of the Eurovision Song Contest gets the opportunity to design complementary artwork to the official event logo, including a visual symbol, a theme slogan and other visual elements that strengthen the message of the event.
Tallinn 2002: A Modern Fairytale
Riga 2003: A Magical Rendez-vous
Istanbul 2004: Under the Same Sky
Kyiv 2005: Awakening
Athens 2006: Feel the Rhythm
Helsinki: 2007: True Fantasy
Belgrade: 2008: Confluence of Sound
Moscow: 2009: No slogan
Oslo 2010: Share the Moment
Düsseldorf 2011: Feel Your Heart Beat
Baku 2012: Light Your Fire
Malmö 2013: We Are One
Copenhagen 2014: #JoinUs
Vienna 2015: Building Bridges
Stockholm 2016: Come Together
Kyiv 2017: Celebrate Diversity
Lisbon 2018: All Aboard!
Tel Aviv 2019: Dare to Dream
Rotterdam 2020: Open Up (Download)
The Eurovision Song Contest logo and theme artwork can only be used by the EBU, its Member Broadcasters and official partners of the event. Any commercial use of the logo is strictly prohibited without explicit written permission from the EBU.
Obtaining usage permission
To seek permission to use the Eurovision Song Contest logo and theme artwork, please send your request to [email protected]. Please describe the intended usage as clearly as possible. Most requests are being processed within 10 working days.